So the wine trade cops a fair amount of flack for being snobbish, exclusive and convoluted. Is it justified and how much can it be dumbed down? Do wine drinkers in any significant numbers want to swan around in a world of homogenised wine?
Wine enjoyment is linked to the brain’s pleasure centres which in turn are linked to memory and emotion so it’s not surprising wine can evoke strong emotions in people, and the need to share your experience - or light up a cigarette.
While describing a wine can quickly sound poncy and pretentious every trade has its jargon and wine is no different. Try describing any other food or beverage in words and one quickly realises that this tendency is not confined to wine.